|About the Book|
Journalism is a sacred trust. But in the decade 2010, news organizations often fail their responsibility to deliver accurate, timely reports. Two intertwined influences exacerbate long-standing institutional problems and create new ones.The first:MoreJournalism is a sacred trust. But in the decade 2010, news organizations often fail their responsibility to deliver accurate, timely reports. Two intertwined influences exacerbate long-standing institutional problems and create new ones.The first: Because of the Internet and widespread adoption of mobile devices in the so-called post-PC era, change is inevitable. How people consume news, from where and from whom changes. Many readers are as much participants gathering news as consumers of it. The second: The Google “free economy”—that is giving away valuable content subsidized by online advertising to get high search ranking.Blogs and news sites run like hamsters in a wheel. The majority chase sustainable ad revenue they can never catch. Editors and writers obsess about keywords and Search Engine Optimization. In the process, aggregation, linkbaiting, and rumormongering displace legitimate news reporting.It’s a bloodbath- accuracy is the murder victim and readers are the wonted next of kin. Forensic coroners autopsying the traditional news media typically identify Craigslist, and services like it, for the death. Google is the killer, not free online classifieds.Joe Wilcox’s breathtaking book identifies problems with online news writing- sets realistic principles for news gathering and writing well- and proposes sensible practices for the new era of contextual journalism.“Media organizations must return reporting, writing, and advertising measurement back to what print newspapers know so well: Audience”, Wilcox says. “Stop writing for Google Search and News and start creating content for people. In context—wherever, whenever and on whatever device they be”.Responsible Reporting is divided into three sections. The first, “News in Context”, is a state of the online news industry. The second, “The Five Journalisms”, examines the categories of news gathering most revenant to what writer’s Shel Israel and Robert Scoble call the “Age of Context”. The last, “What You Must Do”, applies concepts from the other two to present guidelines for responsible reporting.